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Rexam's Latest Packaging Innovation Has Panache

December 1, 2011

Rexam’s Latest Packaging Innovation Has Panache

The result of five years of research, Rexam Personal Care introduces Panache, a new“spray experience that delivers a new level of luxury for makers of prestige perfumes as well as other personal care products,” according to the company.

Panache technology delivers a continuous and exceptionally airy, light and dry spray. This is the result of intensive research into the art of spray. It enables Rexam to successfully control the size and dispersion of formula particles. Thus the Panache experience communicates purity, opulence and sensuality to the consumer, according to Rexam.

Designed to target different markets, Panache spray can handle alcohol-, water- and oil-based formulations, with long smooth actuation and a whisper-quiet sound that exudes quality and captivates consumers. Panache is also kind to the earth. Propellant free, it is a sustainable alternative to aerosols, according to the company.

“Panache creates a really new gesture for fragrance: the sensation is like walking through a gentle, deep and long-lasting cloud of fragrance that captivates the senses. It’s an unrivalled experience for consumers,” said Samira Chmiti, product manager, fragrance, Rexam Personal Care Division.
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Call for Entries: 24th DuPont Awards
DuPont Packaging has issued a call for entries in the 24th DuPont Awards for Packaging Innovation, the industry’s longest running, independently judged competition.

The international jury panel for the 24th DuPont Awards will be headed by Brian Wagner, vice president, PTIS (a HAVI Global Solutions Direct Company). Entries will be evaluated for excellence in packaging innovation, sustainability and cost/waste reduction. Entry forms and guidelines are available at deadline for entries is Feb. 24, 2012. 

Packaging designers, converters, consumer goods producers, retailers and equipment manufacturers from around the world are encouraged to enter their new packaging developments. Winners will be announced in May 2012.

“Needs for improved sustainability and cost/waste reduction are the key drivers for packaging innovation today,” said Shanna Moore, global director of sustainability, DuPont Packaging. “We look forward to entries that demonstrate excellence in addressing these issues. In order to share learnings about how companies are innovating in response to these needs, we will once again conduct a global online event featuring our winners, who also will be honored in a celebration event with senior DuPont executives.”

M&H Plastics and Unilever Work Together for Toni&Guy

Following the acquisition of the Toni&Guy trademark for consumer products by Unilever in 2010, M&H Plastics and Unilever have developed a fashion-inspired collection of hair care and styling products.

According to the company, the innovative new packaging features a high build varnish printed onto the text to give a high gloss premium embossed effect, which contrasts with the co-ex matte finish of the HDPE bottles. All caps are color coordinated and the caps on the 250ml tubular bottles are tampo printed with a crest on the top giving an extra touch of luxury.

The collection includes the following products:
250ml HDPE tubular bottles with double-wall X-press cap;
200ml, 150ml and 75ml HDPE tubular bottles plus spray/lotion pump;
50ml HDPE tubular bottles with double wall screw cap; and
40mm diameter polyethylene tubes.
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Topline Optimizes Application Of Maybelline’s Makeup
Topline Products has produced two cosmetic packages for Maybelline that add superior functionality to its product delivery systems, according to the company.

Maybelline’s Instant Age Rewind Eraser Treatment Makeup package features a specially designed mechanism engineered by Topline to smoothly deliver the product through the flocked-foam applicator for a quicker and easier application. The system produces a perfectly blended finish, enhancing product performance. The Maybelline eraser treatment “micro fills” and smoothes imperfections on the skin’s surface to create the appearance of a younger looking complexion.

A companion piece to the Eraser Treatment Makeup, Maybelline’s Instant Age Rewind Eraser Dark Circles Treatment Concealer is a scaled-down version of the “micro-corrector” makeup package but still features the highly functional and technically advanced system engineered by Topline. The size fits the eye contour area perfectly for easy application.
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Eyelematic Now Part of Albéa
Albéa, a packager headquartered in France, has acquired Eyelematic, a specialist in metal parts as well as plastic injection, decoration, anodizing and assembly. Eyelematic has three plants located in Connecticut. With the integration of Eyelematic, Albéa now has 34 sites in 13 countries and offers a wide range of packaging solutions for the makeup, skin care, perfume and oral care sector.
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Lumson Acquires PMP Ltd.
Lumson Corporation has acquired PMP Ltd., an Italian company specializing in the production and decoration of plastic bottles in materials such as PE, PP, PETG, PVC and PET.

With this latest acquisition, Lumson gives birth to the Lumson Packaging Industries Group. The company says that it can offer a complete range of packaging products entirely designed, developed, manufactured and decorated in Italy in its two production sites of Crema and Venice.

According to the company, the transaction represents an important step for Lumson—it will now be able to enlarge its range of standard products and be able to offer a more efficient service for the development of custom projects.
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Fusion Creates 50ml Airless For Mary Kay

Fusion Packaging has designed and developed a distinctive package for Mary Kay. According to the company, it worked with Mary Kay to create a 50ml airless bottle for two SKUs launching within its flagship product line, Timewise.

The result was a simple, yet modern polypropylene bottle and flush fit polypropylene actuator.The unique actuator does not require an overcap, allowing the consumer to open and close with a simple twist of the collar.

“This project was a great collaboration between two companies who understand their business,” said Lesley Gadomski, vice president of sales, Fusion Packaging, Dallas, TX.

“Mary Kay knew exactly what form and function they desired for this package and found the perfect match in our concept catalog,” she added.
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