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Brynwood Partners Acquires Newhall Laboratories



Published December 2, 2011
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Brynwood Partners VI L.P. has acquired Santa Clarita, CA-based Newhall Laboratories through its wholly-owned subsidiary Golden Sun Holdings, Inc. Terms of the transaction, which closed yesterday, were not disclosed.

Newhall Laboratories markets personal care brands including la bella, Monkey Brains and GroWorks. Newhall Laboratories will operate as an independent platform company, according to Brynwood.

"We are delighted to announce the acquisition of Newhall Laboratories," said Dario Margve, Managing Partner, Brynwood VI. "We believe that this will be a great new platform investment for our firm and look forward to not only bringing renewed attention and energy to la bella, Monkey Brains and GroWorks, but also to adding complementary brands to the company in the future."

This acquisition represents Brynwood VI's third acquisition in the personal care sector.
Other acquisitions and investments in the personal care space include J.B. Williams Company, Inc., marketer of the Aqua Velva, Lectric Shave, Brylcreem, Cepacol and Williams Mug Soap brands and, most recently, High Ridge Brands Co.


Brynwood VI created High Ridge Brands through two separate transactions, one with The Procter & Gamble Company and one with Unilever. High Ridge Brands acquired the Zest personal cleansing brand from Proctor & Gamble in January 2011 and the Alberto VO5 and Rave hair care brands from Unilever in August 2011.

Based in Stamford, CT, High Ridge Brands has grown to approximately $200 million in sales in a nine month period, according to Brynwood.


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