01.30.12
Beauty Bar is collaborating with Allure magazine on Sample Society, a members-only subscription service that delivers samples of hair-care, makeup, skin-care and fragrance products plus expert information each month.
"Given the thousands of beauty products that are introduced each year, sampling just makes sense," said Linda Wells, editor in chief ofAllure. "Who can really buy all those products? Who has the time to try them all? With Sample Society, the products are edited, and the sizes are ideal for multiple uses—so you can really figure out if the product is right for you. And what I also love about it is that the box feels like a present. It offers the pleasure of discovery."
According to a national poll cited in a release fromBeauty Bar andAllure., 49% of women say sampling is the top purchase motivator when it comes to new beauty products.The beauty sampling experience has evolved from the passive and free department store gift-with-purchase model to a sought-after service women are willing to pay to join, according to Beauty Bar and Allure, which contend they will reinvent it yet again by marrying expert advice and insight with deluxe samples.
A membership introduces consumers to the latest trends and innovations in beauty through sampling. As members, customers receive the following every month:
• Five deluxe-size samples from premium brands such as By Terry, Dermalogica, Fekkai Advanced and Bond No. 9. Samples are deluxe-size—intended for more than one use.
• Original content written by the magazine's editors with each month's samples.
"Given the thousands of beauty products that are introduced each year, sampling just makes sense," said Linda Wells, editor in chief ofAllure. "Who can really buy all those products? Who has the time to try them all? With Sample Society, the products are edited, and the sizes are ideal for multiple uses—so you can really figure out if the product is right for you. And what I also love about it is that the box feels like a present. It offers the pleasure of discovery."
According to a national poll cited in a release fromBeauty Bar andAllure., 49% of women say sampling is the top purchase motivator when it comes to new beauty products.The beauty sampling experience has evolved from the passive and free department store gift-with-purchase model to a sought-after service women are willing to pay to join, according to Beauty Bar and Allure, which contend they will reinvent it yet again by marrying expert advice and insight with deluxe samples.
A membership introduces consumers to the latest trends and innovations in beauty through sampling. As members, customers receive the following every month:
• Five deluxe-size samples from premium brands such as By Terry, Dermalogica, Fekkai Advanced and Bond No. 9. Samples are deluxe-size—intended for more than one use.
• Original content written by the magazine's editors with each month's samples.
• A $15 gift code that can be used toward the $50 purchase of any product from the featured brands received that month.