02.09.12
Australian actress Teresa Palmer has been tapped as the new global face for Artistry skincare and color cosmetics.She was chosen by the Amway brand for “her genuine charisma and exemplary achievements as an actress with strength and grace – attributes the brand shares with its global network of distributors,” according to the company.
Palmer, who graced the November 2011 cover of WHO Magazine’s coveted “Sexiest People” issue, is best known for her work in the box office hit “I Am Number Four” with Alex Pettyfer,and has appeared in the “Sorcerer’s Apprentice” alongside Nicolas Cage,“Bedtime Stories” with Adam Sandler and“Take Me Home Tonight” with Topher Grace.Her most recent film, “Wish You Were Here,” premiered at the Sundance Film Festival. She will also star in “AWOL” with Liam Hemsworth this year and “Warm Bodies” with Nicholas Hoult, which is slated for release in August 2012.
The celebrity face is part of Artistry’s push to become global competitor in the prestige beauty space. The brand has also unveiled a revamped aesthetic, signature packaging and new product collections emphasizing innovation and performance, designed to meet the unique skin care needs of different ethnicities around the world.
“Teresa Palmer has a timeless beauty and amazing range photographically – the camera simply adores her,” said Amway VP-global beauty, Maud Pansing.“She is the first phase of several exciting brand elements to come. Our goal is to drive customers to discover Artsitry, draw them in with a stunning face, elegant packaging and most importantly, state-of-the-art skincare products.”
Palmer will make her global debut in Japan, Korea, Southeast Asia, Europe, Australia, New Zealand and South Africa as the face of the brand’s fall 2012 color collection, Escape to Paradise.