The Pantene Pro-V Aqua Light collection includes a special dual-phase leave-in shake to provide a final layer of light nourishment and heat protection; while both the shampoo and conditioner contain new Clean-Rinse formulas.
More info: www.pantene.com
Fibers Are Key in Maybelline’s New Mascara
How does it work? Maybelline New York incorporates 4mm black fibers into the formula. These elongated, dark fibers provide a dramatic, “almost illegal” length to lashes. Its exclusive Fiber Fix formula actually seals the fibers to each lash while the Fiber Fix Brush catches each lash for optimal fiber placement.
More info: www.maybelline.com
Philip Kingsley Minimizer Offers Maximum Benefits
The gel is infused with argania spinosa (argan) kernel oil, a natural source of phytosterol, which is beneficial to hair condition and strength. Acetylated lanolin alcohol softens and smoothes the hair, while glycerin retains moisture and benzalkonium chloride provides antistatic properties to neutralize frizz and improve wet and dry comb through. VP/DMAPA acrylates copolymer provides heat protection while also acting to smooth hair’s surface and reduce frizz.
More info: www.philipkingsley.com
Shimmer Cosmetics Next Up at Shiseido
More info: www.shiseido.com
Flecks Effects New from Zoya
• For a fresh pop of color in the New Year, check out Zoya’s Spring 2012 collection. Tapping in to both the crème color and glitter effects trends, the nail polish marketer is rolling out a variety of looks in its new range, The Fleck Effect topcoats ($8) consist of three new mylar fleck glazes that can be worn alone or layered over the new True collection colors for a unique and beautiful nail look, said Zoya. Colors include Maisie, a blue tint with mylar green fleck effect; Opal, a green tint with mylar green fleck effect; and Chloe, a pink tint with mylar green and gold fleck effect.
More info: www.zoya.com
Germicidal Hand Softening Gel from FiteBac
More info: www.fitebac.com
Baby Care New at J.R. Watkins
• J.R. Watkins has expended its roster with a new baby care line, due to arrive early this year. Products in the new line are free of toxins and fragrances, enabling parents to nourish and pamper baby’s skin, according to the Winona, MN-based company. New additions include an oil scented with rice flower and avocado ($7.99), baby balm formulated with extra virgin olive oil, vitamin E, chamomile and calendula extracts ($7.99), head-to-toe wash ($8.99) and lotion formulated with shea butter and sunflower oil ($8.99).
More info: www.jrwatkins.com
Clairol Pro Unveils New Gray Busters NN
More info: www.clairolpro.com
Schick Hydro Razor Has Five Blades and Moisturizing Serum
The blades are individually mounted to the cartridge, which allows the specially designed blade tips to flow smoothly over contours. Skin guards on top of each blade smooth the skin while shaving, which helps reduce irritation, according to the company.
More info: www.facebook.com/hydrosilk
Valentine’s Day Beauty SKUs Get To the Heart of The Matter
More info: www.bathandbodyworks.com
• Happy Booster Glow & Mood Boosting Lipstick ($8.95), new from Physician’s Formula, is rich, luminous color plus a lip-boosting effect, according to the company. The triple-core formulation was designed with three coordinated shades that blend together to add rich, moisturizing, luminous color to lips. Key ingredients include Happy Skin, derived from Arctic Rose, it mimics the effect of endorphins, also known as “happy molecules” for a sense of wellness and pleasure; Euphoryl, rich in Omega-3, a known antidepressant that has been linked to the production of dopamine which promotes happiness; murumuru seed butter and Theobroma Grandiflorum Seed Butter, provide an exceptionally silky smooth feel while increasing skin luminosity; and a “mood enhancing fragrance and taste blend,” which uses fresh violet floral notes that help invigorate the mood.
More info: www.physiciansformula.com
More info: www.opi.com
More info: www.borba.com
• Just in time for Valentine’s Day, Clean & Clear will offer Limited Edition Hello Kitty Oil Absorbing Sheets as a fashionable way to instantly remove excess oil and shine from the face while giving a purse or backpack a little punch of personality, according to the company. The smooth, flexible sheets change color with use so that you can actually see them working, according to the company. Each pack of 50 sheets retails for $4.99 at Walmart.
More info: www.cleanandclear.com