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Pantene Debuts Pro-V Aqua Light Collection

February 10, 2012

Pantene Debuts Pro-V Aqua Light Collection

Pantene Debuts Pro-V Aqua Light Collection

• The New Pantene Pro-V Aqua Light collection ($3.99-$5.99) offers a specially formulated lightweight shampoo, conditioner and weightless conditioning “shake.” It was designed for those who desire lightweight hair that’s full of body and natural movement, but expect conditioning systems to leave their hair feeling weighed down, according to the company.

The Pantene Pro-V Aqua Light collection includes a special dual-phase leave-in shake to provide a final layer of light nourishment and heat protection; while both the shampoo and conditioner contain new Clean-Rinse formulas.
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Fibers Are Key in Maybelline’s New Mascara

• Category leader Maybelline is taking its mascara empire to the next level with Illegal Length Fiber Extensions Mascara ($8.95), which rolled out in January. A Maybelline New York first, this new mascara, available in five shades, features fiber-extension technology for longer-looking lashes—4mm visibly longer looking lashes to be exact, according to the company.

How does it work? Maybelline New York incorporates 4mm black fibers into the formula. These elongated, dark fibers provide a dramatic, “almost illegal” length to lashes. Its exclusive Fiber Fix formula actually seals the fibers to each lash while the Fiber Fix Brush catches each lash for optimal fiber placement.
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Philip Kingsley Minimizer 
Offers Maximum Benefits

• Maximize styling time and minimize efforts with Philip Kingsley’s latest innovation, Minimizer Gel ($35). According to the company, this styling product works to reduce frizz, add shine and provide hydration.

The gel is infused with argania spinosa (argan) kernel oil, a natural source of phytosterol, which is beneficial to hair condition and strength. Acetylated lanolin alcohol softens and smoothes the hair, while glycerin retains moisture and benzalkonium chloride provides antistatic properties to neutralize frizz and improve wet and dry comb through. VP/DMAPA acrylates copolymer provides heat protection while also acting to smooth hair’s surface and reduce frizz.
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Shimmer Cosmetics Next Up at Shiseido

• The new Shimmering Rouge lipsticks ($25), created by Shiseido artistic director Dick Page, provide a combination of abundant shimmer and sheer color brilliance, according to the company. Shimmering Rouge Lipstick enhances the lip’s natural fullness and plumpness, while helping to improve texture and overall condition. Seven new shades were added to the collection.
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Flecks Effects New from Zoya

• For a fresh pop of color in the New Year, check out Zoya’s Spring 2012 collection. Tapping in to both the crème color and glitter effects trends, the nail polish marketer is rolling out a variety of looks in its new range, The Fleck Effect topcoats ($8) consist of three new mylar fleck glazes that can be worn alone or layered over the new True collection colors for a unique and beautiful nail look, said Zoya. Colors include Maisie, a blue tint with mylar green fleck effect; Opal, a green tint with mylar green fleck effect; and Chloe, a pink tint with mylar green and gold fleck effect.
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Germicidal Hand Softening Gel from FiteBac

• FiteBac SkinCare, LLC’s FiteBac SkinCare Germicidal Hand Softening Gel protects the skin’s natural moisture barrier with a silicone-based technology. It has no alcohol, no water, no petroleum, no fragrance, or any other agents that many germicidals contain, such as lanolin, mineral oil, glycerin, stearic acid, or propylene glycols.
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Baby Care New at J.R. Watkins

• J.R. Watkins has expended its roster with a new baby care line, due to arrive early this year. Products in the new line are free of toxins and fragrances, enabling parents to nourish and pamper baby’s skin, according to the Winona, MN-based company. New additions include an oil scented with rice flower and avocado ($7.99), baby balm formulated with extra virgin olive oil, vitamin E, chamomile and calendula extracts ($7.99), head-to-toe wash ($8.99) and lotion formulated with shea butter and sunflower oil ($8.99).
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Clairol Pro Unveils New Gray Busters NN

• Clairol Pro has launched its “liquicolor permanente” Gray Busters NN range, which it says delivers warm tonal shades for excellent coverage on resistant grays for multi-dimensional, natural-looking color. The new tonal pillar of six intense neutral shades utilizes the power of Soy4Plex technology for deep conditioning, healthy looking, reflective shine, long-lasting color and natural looking multi-dimensional results. The range ($3.99-$4.59) is available through local distributors and professional beauty supply stores, such as Sally Beauty Supply.
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Schick Hydro Razor Has 
Five Blades and Moisturizing Serum

• Hitting retailers this month is the new Schick Hydro Silk razor ($9.99) for women, which is billed as a combination of breakthrough technology delivering a proprietary water-activated moisturizing serum that hydrates skin with each shaving stroke coupled with patented “five curve sensing blades and unique skin guards that protect and care for sensitive skin.”

The blades are individually mounted to the cartridge, which allows the specially designed blade tips to flow smoothly over contours. Skin guards on top of each blade smooth the skin while shaving, which helps reduce irritation, according to the company.
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Valentine’s Day Beauty SKUs Get To 
the Heart of The Matter

• The latest Signature collection from Bath & Body Works is romantic Pink Chiffon. Launching in early February, it features a shower gel, body lotion, fragrance mist, eau de toilette (EDT), EDT mini, body cream, body butter and shimmer mist.
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• Happy Booster Glow & Mood Boosting Lipstick ($8.95), new from Physician’s Formula, is rich, luminous color plus a lip-boosting effect, according to the company. The triple-core formulation was designed with three coordinated shades that blend together to add rich, moisturizing, luminous color to lips. 
 Key ingredients include Happy Skin, derived from Arctic Rose, it mimics the effect of endorphins, also known as “happy molecules” for a sense of wellness and pleasure; Euphoryl, rich in Omega-3, a known antidepressant that has been linked to the production of dopamine which promotes happiness; murumuru seed butter and Theobroma Grandiflorum Seed Butter, provide an exceptionally silky smooth feel while increasing skin luminosity; and a “mood enhancing fragrance and taste blend,” which uses fresh violet floral notes that help invigorate the mood.
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• For Spring 2012, OPI will launch the Holland Collection. Inspired by the country’s range of “stunning shades“—as seen in vivid tulips, windmill-dotted hillsides and bustling canals—the collection’s 12 hues offer a mixture of sophisticated neutrals and highly-pigmented brights. 
 The range hits stores this month and features sweet names such as A Roll in The Hague, a sun-lit orange; Kiss Me on My Tulips, a pretty pink; and Dutch ’Ya Just Love OPI?, a shimmering purple.
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• Scott-Vincent Borba has partnered with Jin Patisserie to create special Borba Infused Clarifying Salted Caramels (box of nine, $20.50). 
Each chocolate caramel contains Borba’s clarifying nutraceutical blend of goji berry, pomegranate, cranberry and essential B vitamins. The sweet treats are available February through April only.
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• Just in time for Valentine’s Day, Clean & Clear will offer Limited Edition Hello Kitty Oil Absorbing Sheets as a fashionable way to instantly remove excess oil and shine from the face while giving a purse or backpack a little punch of personality, according to the company. 
 The smooth, flexible sheets change color with use so that you can actually see them working, according to the company. Each pack of 50 sheets retails for $4.99 at Walmart.
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