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Dial For Men Debuts Speed Foam

January 24, 2012

Gel-to-foam cleanser hits shelves in early 2012.

In early Q1 2012, Dial for Men brand is launching the first form-change innovation to hit the US Soap aisle in over 20 years, according to the company—Dial for Men Speed Foam. The gel-to-foam body wash is packaged in a sleek aluminum bottle and boasts over 40 washes per unit.

“At Dial for Men, we know that dirt is evidence of a game well played or a job well done, and getting dirty is the fun part of why guys use body wash.” said Janell Holas, senior brand manager. “Dial for Men Speed Foam body wash offers a faster, easier, ‘get in and get out’ showering experience so that these guys can spend less time in the shower and more time getting their dirt on.”

Dial for Men Speed Foam body wash comes in three deep cleaning variants: Active Sport (red), Ultra Clean (green) and Arctic Refresh (blue). All 6.8oz bottles of Speed Foam are available in grocery stores and nationwide mass retailers such as Walmart, CVS and Target for a suggested retail price of $5.99.

More info: http://dialformen.com


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