Breaking News

Marico Acquires Paras from Reckitt Benckiser

March 2, 2012

 INDIA: Indian consumer products company Marico Limited has inked a deal to acquire the Paras personal care business from Reckitt Benckiser. Terms of the deal, which includes male grooming, hair care and deodorant brands such as Set Wet, Livon, Zatak and certain other personal care brands, were not disclosed.

Reckitt Benckiser (RB) acquired the brands from Paras Pharmaceuticals in April 2011. Marico said this acquisition gives it an opportunity to participate in the rapidly growing deodorant and male grooming categories in India.

“I am excited about this acquisition. It fast-forwards our journey toward creating a portfolio for the future with a significant presence in the male grooming and post wash hair care segments,” said Saugata Gupta, CEO, consumer products business, Marico.

Also included in the deal are Eclipse deodorants and beauty talc for women, Recova Age defying and fairness skin cream and Dr. Lips medicated lip balm.

During 2010-11, Marico recorded turnover of approximately $695 million, it said, through products and services sold in India and more than 25 overseas countries. The company’s portfolio of brands includes Parachute, Saffola, Hair & Care, Nihar, Mediker, Revive, Fiancée, Haircode, Camelia, Aromatic, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, L’Ovite and Thuan Phat. Marico is also present in the skin care category through Kaya Skin Clinics in India, the Middle East and Bangladesh, and Derma Rx in Singapore.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.