03.07.12
More than two-thirds of Americans are not regularly implementing a healthy oral care routine each day, which includes brushing and rinsing twice daily, and flossing at least once a day. To get Americans back on track, Listerine and Reach are helping to improve oral health habits and supporting the American Heart Association's heart healthy living initiative, My Heart. My Life, in which Olympic snowboarder Gretchen Bleiler will spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.
Through this support, the makers of Listerine and Reach will help the American Heart Association educate Americans on the importance of establishing healthy habits through local American Heart Association Heart Walk sponsorships in select markets.
"We share a common goal with the American Heart Association in our commitment to instilling strong health and wellness values among Americans," said Lori Deo, director, oral care, Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc. "Taking minutes a day to build good habits can make a lasting impact. To lead a healthier life, taking care of your mouth should be as routine as hand washing, exercising and eating right."