03.13.12
Instantly transform skin and create a canvas for seamless makeup application with Estée Lauder’s new Illuminating Perfecting Primer and Matte Perfecting Primer. According to the company, these technologically advanced primers make it possible to create a photo-ready, airbrushed finish for a flawless complexion that lasts all day.
“Every good artist knows that the key to a good foundation in every masterpiece is a skillfully primed canvas,” said Tom Pecheux, creative makeup director, Estée Lauder. “Primers are essential to a perfect canvas, giving you an even, smooth foundation application, greater pop in your color pigments, and a flawless, lasting finish.”
The Estée Lauder Matte Perfecting Primer is a light-diffusing, velvety formulation that refines, mattifies and instantly creates the look of even skin tone. The gel-cream formula blots away and controls excess oil as it calms, smoothes and soothes skin, so makeup looks smooth and fresh throughout the day. Soft-vision optics minimize the appearance of pores, fine lines and imperfections to create an even canvas. Skin-calming green tea and vitamin E help rebalance and perfect skin’s texture.
The Estée Lauder Illuminating Perfecting Primer instantly awakens dull skin, illuminating and highlighting skin with dewiness. The hydro-gel texture immediately adds brightness, luminosity and radiance as it conditions skin so makeup looks smooth and fresh. Soft-reflection optics enhance the look of skin’s translucency and smoothes the look of pores and imperfections to create an even, supple canvas. Special hydrators and skin-soothing vitamin E, rice bran extract and shea butter nourish skin.
Packaged in a 1oz /30ml opalescent oval tube, the Matte Perfecting Primer features a matte satin, golden varnish finish and the Illuminating Perfecting Primer features a high-gloss, golden varnish finish to highlight and distinguish their unique benefits, said the company. Both retail for $32 and are in stores now.
More info: www.esteelauder.com