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DermStore.com is going bricks ‘n mortar. The online retailer has opened its flagship sto

April 30, 2012


DermStore.com is going bricks ‘n mortar. The online retailer has opened its flagship store in Hermosa Beach, CA. The store is billed as more than an average beauty supply store, it will offer an “expansive retail selection of quality products synonymous with DermStore.com, a luxurious hair salon and a spa featuring treatments from brands such as Decleor, Eminence, Phytomer, YonKa, Dermalogica, Guinot and Thibiant,” according to the company.

DermStore launched in 1999 with the vision of fulfilling the unmet need for a reputable dermatologist-backed online store, carrying only the finest cosmetic dermatology products. It now has more than 620 brands and 23,000-plus products.

“I’m thrilled about the opening of the new DermStore retail store in LA,” said Dan Obegi, DermStore’s CEO. “It gives us another opportunity to serve our clientele and gives us a space where we can meet our customers face to face every day. We’ll use the DermStore retail store to test products before they hit the market, as a location for our photo and video shoots, and as another avenue for our customers to get the best products and the best service.”

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