• Mandom Corp. has kicked off a new campaign, entitled GXYB, targeting worldwide consumers on its Gatsby English-language global website. In the new campaign, the Japanese brand collaborates with the Yasutoko Brothers (Eito and Takeshi), who are half-pipe inline skating world champions.
The campaign features video footage of the duo performing half-pipeinline skating moves and the Yasutoko Brothers will also be on Twitter for the brand.
In addition, GXYB goods will be given as gifts—such as the same inline skates that the Yasutoko Brothers wearand T-shirts made in collaboration with Gatsby and shown on the video.
More info: http://gatsbyglobal.com/gxyb