• Redken 5th Avenue NYC has re-launched its Style Station mobile phone application. The app, which initially launched in January 2011 at the Redken Symposium, already has more than 20,000 downloads.
This strategic upgrade has been timed for the launch of Chromatics, Redken’s new Prismatic Permanent Color line, according to the brand. With Style Station 2.0, stylists can access thousands of hair color formulas featuring new Chromatics Prismatic Permanent Color and they will also be able to create lookbooks and consult with clients using Redken’s Art of Consultation toolkit.
In tandem with the launch of mobile app, Redken re-launched its consumer mobile website (m.redken.com) and launched a professional mobile website (m.redkensalon.com). The consumer website features a geo-based salon finder.