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Bluebells Bloom At Mrs. Meyers



Published April 30, 2012
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A floral blend new from Mrs. Meyer’s.
The latest innovation at mass-market natural home care brand Mrs. Meyer’s is a bluebell scent. Top notes of lemon and bergamot combine with middle notes of jasmine, tuberose, rose, lavender, sage and muguet. Base notes of vetiver and ginger round out the new fragrance, according to the company.
Products range from a dish soap ($3.99) with soap bark extract to a laundry detergent that boasts 68 loads ($15.99) and contains anionic surfactants from plant-derived sources, cotton extract, borax, dirt- and stain-fighting enzymes, and, of course, essential oils.


More info: www.mrsmeyers.com

Estée Lauder Rolls Out Primers for Spring 2012

Estée Lauder rolled out matte and illuminating formulations.
Instantly transform skin and create a canvas for seamless makeup application with Estée Lauder’s new Illuminating Perfecting Primer and Matte Perfecting Primer ($32). According to the company, these technologically advanced primers make it possible to create a photo-ready, airbrushed finish for a flawless complexion that lasts all day.

The Estée Lauder Matte Perfecting Primer is a light-diffusing, velvety formulation that refines, mattifies and instantly creates the look of even skin tone. The unique gel-cream formula blots away and controls excess oil as it calms, smoothes and soothes skin, so makeup looks smooth and fresh throughout the day. Soft-vision optics minimize the appearance of pores, fine lines and imperfections to create an even canvas. Skin-calming green tea and vitamin E help rebalance and perfect skin’s texture.

The Estée Lauder Illuminating Perfecting Primer ($32) instantly awakens dull skin, illuminating and highlighting skin with dewiness. The modern hydro-gel texture immediately adds brightness, luminosity and radiance as it conditions skin so makeup looks smooth and fresh. Soft-reflection optics enhance the look of skin’s translucency and smoothes the look of pores and imperfections to create an even, supple canvas. Special hydrators and skin-soothing vitamin E, rice bran extract and shea butter nourish skin.

More info: www.esteelauder.com

Inner Glow by Dr. Hauschka

Organic castor seed oil is a prime ingredient in this new product.
This Spring, Dr. Hauschka Skin Care will introduce five new lipstick shades, the Inner Glow collection, formulated with certified organic castor seed oil.Since 2005, the brand has been working with an Indian non-governmental organization comprised of ecologically minded farmers to produce this oil.This cooperative effort has contributed to rebuilding the arid Kutch region of Northern India, which had been devastated by an earthquake in 2001.Recently, 140 farmers have been organically certified, ensuring themselves a continual source of income and gaining financial independence through a guaranteed purchase price that is 15-18% higher than market price.

Used in the lipstick formulas, the certified organic oil has moisturizing properties to leave the skin soft and supple, according to the company.It also has a “barrier” function to provide protection against environmental aggressors.

More info: www.drhauschka.com

Dr. Brandt’s Debuts Flexitone BB Cream
Dr. Brandt’s new BB cream ($39) applies the power of “flexitone,” Dr. Brandt’s tone-blending technology, to perfect and correct most skin tones, textures and types, according to the company. SPF30/PA+++ protects skin from UVA/UVB rays and helps prevent photoaging, while pearl powder increases radiance. Lysophospholipids and perilla oil smooth the surface of skin. A plant-based oxidative shield provides powerful antioxidant benefits, effectively brightening skin tone, protecting against free radicals and rejuvenating the complexion, according to the company.

More info: www.drbrandtskincare.com

All ‘Mighty Pacs’ Hit the Laundry Aisle
Sun Products has rolled out All Mighty Pacs, its own single-use, pre-measured doses of super concentrated laundry detergent. The detergent, which can be used in hot or cold water, is sealed in a water-soluble film. Sun Products is selling All Mighty Pacs in a 10-count trial size as well as a 72-count package.

More info: www.sunproductscorp.com

Green Babies Adds SPF 30 Sunscreen
Organic baby brand Green Babies has added a broad-spectrum, zinc oxide-based SPF 30 sunscreen ($16.99) to its body care line. Offered in either unscented or lightly scented with tangerine essential oil, it contains 20% non-nano-sized zinc oxide and remains water resistant for up to 40 minutes, with natural pine bark resin as the water-resisting agent.

More info: www.greenbabies.com

Flameless Candles from Energizer

Energizer is looking to light up the home with its new launches.

At the International Home + Housewares Show, Energizer recently showcased its newest home décor category, flameless wax candles.

According to the company, Energizer Flameless Wax Candles, made from real wax, are a stylish alternative for consumers looking for the ambiance and warmth of a traditional flamed candle, according to the company. Consumers can expect to find the LED wax candles in popular scents and colors fashioned in votive, pillar and glass jar styles this summer. Identifying upcoming trends in the candle marketplace, combined with consumer insights, led to the creation of a varying line, aptly named the Trendy Collection, which reflects in-vogue textures, scents and colors in stylish interior design that appeal to consumers.

Vichy’s Body Oil Delivers SPF 30
Vichy’s Capital Soleil SPF 30 Luxurious Protective Oil ($28.50) is a skin-conditioning body oil that offers high, broad-spectrum UVA/UVB protection with a sun-kissed radiant glow. It contains natural white grapeseed oil and vitamin E for defense against almost all types of skin-aging free radicals. In addition, it is formulated with a waterless base and a patented gelling polymer that can help prevent moisture loss without preservatives, safeguarding the skin from allergic reactions and irritation, according to the brand.

More info: www.vichyusa.com

Zinn Beauty Powered by Argan Oil


This new skin care line is sold at Ulta stores.
Zinn Beauty Collection, a personal care brand of pure and 100% certified organic argan oil-based skin care products, is available at Ulta Beauty. The all-natural total body beauty enhancing Zinn collection includes the Zinn 100% Moroccan Argan Oil to hydrate and repair dry skin, hair and nails; the Zinn Facial Velvet Cleansing Milk to hydrate, clean and illuminate skin; the Zinn Revitalizing Anti-Aging Cream to reverse and protect against skin-aging and Zinn Smooth Body Milk for total body hydration. Available now at all Ulta locations, the Zinn Smooth Body Milk retails at $24.99 while the Zinn 100% Moroccan Argan Oil, the Zinn Revitalizing Anti-Aging Cream, and the Zinn Facial Velvet Cleansing Milk retail for $29.99 each.

More info: www.zinnbeauty.com
Spring Nail Collections from OPI and Orly

• Inspired by Sony Pictures’ “The Amazing Spider-Man” out in theaters this July is OPI’s latest limited edition nail lacquer line. The collection features six nail lacquers ranging from white, coral and pink to mood-setting hues of blue, nickel and yellow-green. In addition, the set features a crackle topcoat, Shatter the Scales, in a deep green shimmer.

This limited edition promotion will be available beginning May 2012 in professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JC Penney, Pure Beauty, Regis, Trade Secret and Ulta, for$8.50 each.

Also joining the trend of nail polish marketers linking up with film studios for limited edition releases is Orly International, which has a limited-time nail color collection partnership with Warner Bros. Pictures and Tim Burton’s “Dark Shadows.”

The collection will include four lacquers, with names and shades that reflect the dark humor conveyed in the film, including: Mysterious Curse, a purple duo chrome shimmer; Buried Alive, a rich brown shimmer; Grave Mistake, a deep red crème and Decades of Dysfunction, a pale pink crème.

Starring Johnny Depp, Michelle Pfeiffer and Helena Bonham Carter, “Dark Shadows” is set to open this month. The Orly Color Collection, inspired by the movie, retails for $8.50 each at orlybeauty.com and Sally Beauty and Ulta.


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