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Estée Lauder Rolls Out Primers for Spring 2012

April 30, 2012

Estée Lauder rolled out matte and illuminating formulations.
Instantly transform skin and create a canvas for seamless makeup application with Estée Lauder’s new Illuminating Perfecting Primer and Matte Perfecting Primer ($32). According to the company, these technologically advanced primers make it possible to create a photo-ready, airbrushed finish for a flawless complexion that lasts all day.

The Estée Lauder Matte Perfecting Primer is a light-diffusing, velvety formulation that refines, mattifies and instantly creates the look of even skin tone. The unique gel-cream formula blots away and controls excess oil as it calms, smoothes and soothes skin, so makeup looks smooth and fresh throughout the day. Soft-vision optics minimize the appearance of pores, fine lines and imperfections to create an even canvas. Skin-calming green tea and vitamin E help rebalance and perfect skin’s texture.

The Estée Lauder Illuminating Perfecting Primer ($32) instantly awakens dull skin, illuminating and highlighting skin with dewiness. The modern hydro-gel texture immediately adds brightness, luminosity and radiance as it conditions skin so makeup looks smooth and fresh. Soft-reflection optics enhance the look of skin’s translucency and smoothes the look of pores and imperfections to create an even, supple canvas. Special hydrators and skin-soothing vitamin E, rice bran extract and shea butter nourish skin.

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