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Group Sales Maintained At Beiersdorf for Year



Published April 30, 2012
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Beiersdorf Group’s sales for fiscal year 2011 rose 1.1% to $7.3 billion. The consumer business segment’s sales increased 1.1% to $6.1 billion. The company’s three global skin care brands, Nivea, Eucerin and La Prairie, all contributed to the gains.

By region, business in the UK and Russia was extremely positive, while sales in other European countries did not match prior-year levels due to the streamlining of the product range, among other things. The segment’s growth in Latin America was particularly strong. In the Africa/Asia/Australia region, sales were up only slightly on the previous year, due to the impact of the reorganization of business structures in China.

On April 26, Stefan F. Heidenreich took over as CEO following the annual general meeting.


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