Breaking News

Keeping on the topic of men, AOL and BermanBraun have launched Mandatory.com, an online destina

April 30, 2012


•Keeping on the topic of men, AOL and BermanBraun have launched Mandatory.com, an online destination for men, which marks AOL’s entry into the male consumer lifestyle space. The site is sponsored by P&G powerhouse grooming brand Gillette. According to AOL, Mandatory will distill the best of everything of interest to men into four categories—Play, Know, Women and Awesome.

“Gillette is honored and excited to be a part of this amazing new destination,” said Damon Jones, the external relations director, global grooming and shave care at Procter & Gamble. “Mandatory touches on a lot of passion points for our consumers and this will be a perfect destination for them to keep up with the latest in men’s interests including trends on grooming and styling.”
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.