•Keeping on the topic of men, AOL and BermanBraun have launched Mandatory.com, an online destination for men, which marks AOL’s entry into the male consumer lifestyle space. The site is sponsored by P&G powerhouse grooming brand Gillette. According to AOL, Mandatory will distill the best of everything of interest to men into four categories—Play, Know, Women and Awesome.
“Gillette is honored and excited to be a part of this amazing new destination,” said Damon Jones, the external relations director, global grooming and shave care at Procter & Gamble. “Mandatory touches on a lot of passion points for our consumers and this will be a perfect destination for them to keep up with the latest in men’s interests including trends on grooming and styling.”