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Mega Airless Dispensing Technology Selected for New Weleda Products

Published April 30, 2012
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New body care from Weleda.
The Weleda Group, a worldwide leader in the creation of all-natural skin and personal care products, has selected Mega Airless dispensers for Weleda’s latest launch of four body lotions. The Swiss-based brand’s latest retail launches incorporate the Mega Airless Mini SC (self-closing) pump with 0.8ml dosage. Pre-mounted customized caps feature the Weleda logo, while a snap-on ring with 35mm outer diameter was developed specifically for the co-extruded bottles with 200ml inner bags (bag-in-bottle, provided by Gaplast).

Mega Airless’ customized cap and collar underscored the company’s ability to develop packaging solutions that provide superior formula protection and offer stand-out shelf appeal, according to the company. With bag-in-bottle (BiB) technology, and airless, neutral dispenser design, end-users enjoy complete 360° application, exact dosing, highly efficient evacuation and formula stability over the life of the product, without discoloration, clumping or clogging.

The four new SKUs from Weleda include Citrus Hydrating Body Lotion, Sea Buckthorn Replenishing Body Lotion, Wild Rose Pampering Body Lotion and Pomegranate Body Lotion. They will initially be sold throughout Europe. Weleda’s all-natural products are sold in more than 50 countries across five continents and the Basel-based company recently celebrated its 90th anniversary.

According to Eric Desmaris, business development director, Mega Airless, “Our dispensing technology has great appeal for innovative personal care brands with an all-natural, eco-friendly, positioning. Today’s viscous, preservative-free formulations require advanced protection and accurate dosing—and our 100% neutral, airless, fully recyclable lotion pumps deliver tremendous performance and value,” he said.

More info: www.mega-airless.com

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