04.30.12
New body care from Weleda. |
Mega Airless’ customized cap and collar underscored the company’s ability to develop packaging solutions that provide superior formula protection and offer stand-out shelf appeal, according to the company. With bag-in-bottle (BiB) technology, and airless, neutral dispenser design, end-users enjoy complete 360° application, exact dosing, highly efficient evacuation and formula stability over the life of the product, without discoloration, clumping or clogging.
The four new SKUs from Weleda include Citrus Hydrating Body Lotion, Sea Buckthorn Replenishing Body Lotion, Wild Rose Pampering Body Lotion and Pomegranate Body Lotion. They will initially be sold throughout Europe. Weleda’s all-natural products are sold in more than 50 countries across five continents and the Basel-based company recently celebrated its 90th anniversary.
According to Eric Desmaris, business development director, Mega Airless, “Our dispensing technology has great appeal for innovative personal care brands with an all-natural, eco-friendly, positioning. Today’s viscous, preservative-free formulations require advanced protection and accurate dosing—and our 100% neutral, airless, fully recyclable lotion pumps deliver tremendous performance and value,” he said.
More info: www.mega-airless.com