Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
 •  Glade Teams with Cirque du Soleil  •  Jumei Picks Up Two Brands  •  Secret's Out To Battle Bullying  •  BabyGanics Makes Crain's NY Fast 50  •  L'OrĂ©al USA To Buy Carol's Daughter
Print

Sure there’s Tebow mania among New York Jets fans, but Degree Men is banking on the NFL



Published April 30, 2012
Related Searches: unilever share consumers men
Post a comment


•Sure there’s Tebow mania among New York Jets fans, but Degree Men is banking on the NFL team’s starting quarterback—Mark Sanchez—to lure consumers. The AP/deo brand is teaming up one again with Sanchez in the Degree Men Offseason Adventure Series.

Fans visited www.DegreeMen.com to vote on four different adrenaline-fueled adventures for Sanchez to tackle this offseason. The QB will then complete the top two vote-getting adventures, with all the action captured and shared through an exclusive online video series.

“Degree Men is all about protecting guys during life’s everyday movements while also keeping them cool during the adrenaline-fueled moments along the way,” said Aaron Callaway, senior brand building manager, Unilever. “Mark Sanchez plays the toughest position for one of football’s highest-profile teams and we’re proud to work with him again on the Offseason Adventure program.”

In 2011, Degree Men partnered with Sanchez to launch the first Offseason Adventure program to keep his adrenaline pumping during the pro football lockout.


blog comments powered by Disqus