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Tanda Taps JohnsonFor Campaign

April 30, 2012

Tanda—a marketer of home-use beauty devices—has tapped television dancing star Kym Johnson for the launch of a nationwide direct response campaign.

The professional dancer will appear in the Tanda Pearl “Celebrity Smile Secrets” campaign launching now in top US markets.

By teaming up with Johnson for this launch, the brand plans to generate excitement for the new technology, also tapping into a new distribution channel for the brand, the company said.

The long-form infomercial advises consumers about the clinically proven benefits of Tanda Pearl and the importance of a healthy, white smile. With noteworthy testimonials from Tanda Pearl users and testaments from a panel of industry experts on Tanda Pearl’s innovative technology and results, this infomercial aims to educate and excite consumers about this new advancement in whitening, the company said.

Kym Johnson is joined by leading experts in their respective fields such as Dr. Rene Dell’Acqua, cosmetic dentist, Kanani Masterson, recruiter of the year and Michael Maron, a Hollywood image.
Tanda Pearl is an at-home teeth whitening device that utilizes a patented ionic technology, providing visible results after five minutes and professionally whiter teeth after only five days, according to the company.

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