Breaking News

To leverage the launch of its SilkTouch technology, Downy invited consumers to celebrate softne

April 30, 2012


•To leverage the launch of its SilkTouch technology, Downy invited consumers to celebrate softness by dancing through Downy events and the contest “Baila Súbele al Suave.” The events, which were open and free to the public, were held in Los Angeles on April 20 and Miami on April 28.

For those unable to attend, Downy held a Facebook contest in which participants could upload their video dancing to the rhythm of “Súbele al Suave.” The top 10 winners will get a one-year supply of Downy with SilkTouch. A public vote will select the top winner, who will be awarded a washer and dryer and $1,000.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017