Breaking News

Topline-Primapack Creates SwarovskiLipstick Case

April 30, 2012


Six new jewels of light for Swarovski’s Aura line are packaged in a unique jewel case from Topline-Primapack. Streamlined and extremely pure, this lipstick design is in perfect harmony with the Aura by Swarovski fragrance bottle, according to the company. The packaging’s unique and precious style stands out thanks to its small diameter, which allows for a perfectly precise application. This original twist laid the groundwork for the mechanism’s creation.

In addition to the mechanism’s exceptional specificity, Topline-Primapack created a complex object. The cap is in two parts—a long sheath in shiny silver anodized aluminum on which is placed an injected zamac piece, galvanized in the same shade, and whose setting calls for a manual adjustment. A Swarovski Elements crystal sparkles at its tip.

The injection process allowed for the creation of an ideal shape to fit the precious contents. The collage, positioning and recess, which are adjusted manually, are of a jeweler’s precision; the stone is perfectly placed.

As the project’s overseer, Topline-Primapack’s challenges were also in terms of finishing details—the Austrian crystal manufacturer’s refined signature. Particular concerns included the subtle silkscreen shade on the sheath, the audible and sound “click” of the closure and the mechanism’s easy manipulation.

More info: www.topline-usa.com
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?