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Topline-Primapack Creates SwarovskiLipstick Case



Published April 30, 2012
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Six new jewels of light for Swarovski’s Aura line are packaged in a unique jewel case from Topline-Primapack. Streamlined and extremely pure, this lipstick design is in perfect harmony with the Aura by Swarovski fragrance bottle, according to the company. The packaging’s unique and precious style stands out thanks to its small diameter, which allows for a perfectly precise application. This original twist laid the groundwork for the mechanism’s creation.

In addition to the mechanism’s exceptional specificity, Topline-Primapack created a complex object. The cap is in two parts—a long sheath in shiny silver anodized aluminum on which is placed an injected zamac piece, galvanized in the same shade, and whose setting calls for a manual adjustment. A Swarovski Elements crystal sparkles at its tip.

The injection process allowed for the creation of an ideal shape to fit the precious contents. The collage, positioning and recess, which are adjusted manually, are of a jeweler’s precision; the stone is perfectly placed.

As the project’s overseer, Topline-Primapack’s challenges were also in terms of finishing details—the Austrian crystal manufacturer’s refined signature. Particular concerns included the subtle silkscreen shade on the sheath, the audible and sound “click” of the closure and the mechanism’s easy manipulation.

More info: www.topline-usa.com


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