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Unilever’s virtual Dove Hair Spa—where online players upgraded their bathrooms and



Published April 30, 2012
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•Unilever’s virtual Dove Hair Spa—where online players upgraded their bathrooms and interacted with the spa and Dove hair care products via a special Care & Repair with Dove Hair Therapy shower feature—drew many users, according to Electronic Arts (EA), its partner in the program.

“What a great kickoff to a year-long, multi-brand relationship between Unilever and EA,” said Dave Madden, senior vice president of Global Media Solutions at EA. “In just a two week period, over one million The Sims Social players redeemed the Dove Hair Spa virtual items in their games. It’s a powerful combination of the right game, the right audience and the right gaming platform showing the success that real-world brands can have reaching highly-engaged players.”


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