Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2014
 •  L'Oréal USA To Buy Carol's Daughter  •  Industry Remembers Oscar de la Renta  •  Dr. Bronner's Major Ad Buy  •  Brilliant Group Opens California Facility  •  Satisfaction with Household Products Drops in Annual Survey
Print

Unilever’s virtual Dove Hair Spa—where online players upgraded their bathrooms and



Published April 30, 2012
Related Searches: global form unilever world
Post a comment

•Unilever’s virtual Dove Hair Spa—where online players upgraded their bathrooms and interacted with the spa and Dove hair care products via a special Care & Repair with Dove Hair Therapy shower feature—drew many users, according to Electronic Arts (EA), its partner in the program.

“What a great kickoff to a year-long, multi-brand relationship between Unilever and EA,” said Dave Madden, senior vice president of Global Media Solutions at EA. “In just a two week period, over one million The Sims Social players redeemed the Dove Hair Spa virtual items in their games. It’s a powerful combination of the right game, the right audience and the right gaming platform showing the success that real-world brands can have reaching highly-engaged players.”


blog comments powered by Disqus