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Some of the original Little Miss Coppertone promotiona

June 4, 2012


Some of the original Little Miss Coppertone promotional material.
• Merck is on a nationwide search for a little girl who embodies the persona of the brand’s beloved icon, Little Miss Coppertone.

Some of the original Little Miss Coppertone promotional material.

Alison Sweeney, host of NBC’s “The Biggest Loser” and mother of two, will help select finalists for the Facebook photo contest. America will then vote on the final winner, who will win a seven-day, six-night family vacation and will be featured in a Coppertone print ad in 2013.

America was introduced to Little Miss Coppertone and her dog in 1953.

“Our iconic Little Miss Coppertone represents the vibrancy of childhood, a love for the outdoors and the confidence that comes with using Coppertone products,” said James Mackey, senior vice president and US region head for Merck Consumer Care. “She has transformed throughout the years and our contest will honor her evolution by celebrating girls from all walks of life across America.”

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