Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2014
 •  LVMH Beauty Records Gain in First Half  •  Dermalogica Face Mapping Takes Center Stage  •  P&G Looks to Reduce Palm Oil's Environmental Impact  •  Exchange Rates Dent Unilever  •  Big Green Boxes Big at Swiffer
Print

SpyGal is a comic book hero inspired by a hero SKU at



Published June 4, 2012
Related Searches: Packaging marketing beauty global
Post a comment

SpyGal is a comic book hero inspired by a hero SKU at Benefit Cosmetics.
• Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, have co-created SpyGal, the first ever beauty-inspired comic book hero. The comic is available this month at Benefit counters.

SpyGal’s “wise-cracking, pore-zapping persona” was modeled after POREfessional pore minimizing primer—which has tallied more than one million units sold worldwide for the San Francisco-based beauty brand.

The SKU’s packaging evokes a vintage female action figure complete with a pore-zapping ray gun and touch-up pro case.

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness,” explained Julie Bell, EVP global marketing at Benefit Cosmetics. “Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.”

Marvel and Benefit tapped writer James Asmus and artist Phil Noto to bring SpyGal to life in her collectors’ item debut comic book. The team blended the trademark humor of Benefit with the iconic action and drama of Marvel storytelling to create a witty, globe-trotting espionage adventure, according to Marvel.

According to Marvel Custom Solutions editor Bill Rosemann, SpyGal “dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries



blog comments powered by Disqus