Breaking News

SpyGal is a comic book hero inspired by a hero SKU at

June 4, 2012

SpyGal is a comic book hero inspired by a hero SKU at Benefit Cosmetics.
• Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, have co-created SpyGal, the first ever beauty-inspired comic book hero. The comic is available this month at Benefit counters.

SpyGal’s “wise-cracking, pore-zapping persona” was modeled after POREfessional pore minimizing primer—which has tallied more than one million units sold worldwide for the San Francisco-based beauty brand.

The SKU’s packaging evokes a vintage female action figure complete with a pore-zapping ray gun and touch-up pro case.

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness,” explained Julie Bell, EVP global marketing at Benefit Cosmetics. “Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.”

Marvel and Benefit tapped writer James Asmus and artist Phil Noto to bring SpyGal to life in her collectors’ item debut comic book. The team blended the trademark humor of Benefit with the iconic action and drama of Marvel storytelling to create a witty, globe-trotting espionage adventure, according to Marvel.

According to Marvel Custom Solutions editor Bill Rosemann, SpyGal “dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries

blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.