The panelists will use their beauty knowledge to “scour through thousands of products and hand select the best and most cutting-edge makeup on the market to be offered on blush.com,” according to the company.
“The launch of blush.com will streamline the process for our customers seeking both serious skin care and fun cosmetics. They are now able to shop two different sites, one with thousands of skin care items and one with thousands of carefully selected cosmetics, and experience one simple checkout process,” stated Dan Obegi, CEO of DermStore.com and blush.com. “Additionally, blush.com provides us an opportunity to reach a younger demographic that is more interested in eyeshadows and lipsticks than anti-aging serums.”
The younger demographic targeted by blush.com is reflected in the various partnerships and promotions offered to the customers, including the collaboration with YouTube sensations Blair and Elle Fowler. The Fowler sisters gained international fame and millions of fans by sharing their beauty musings, advice, tips and tricks through their YouTube channel.They will now serve as members of the Blush Beauty Curator Panel and offer their expert advice on the newest trends in cosmetics.
In addition, blush.com is the exclusive partner for Elle and Blair’s upcoming cosmetic line, Skylark, set to launch in September 2012.
The site is also partnering with handbag designer Lauren Merkin, who has designed a limited-edition version of her most popular purse, the Eve clutch, valued at $200. Every day for blush’s first month, blush.com orders will be selected at random to receive the coveted bag.
Additionally, blush.com will be working closely with BellaSugar, the beauty destination of PopSugar, a leading lifestyle brand for women 18-40. The experience will provide the viewer with an in-depth look at the newest products found in the beauty world and some of BellaSugar’s favorite finds, as well as amazing offers, beauty deals and tutorials found only on blush.com, the company said.