The biobased product certification and labeling initiative, which was launched last year as a new part of USDA’s BioPreferred program, initially certified 13 Seventh Generation products from the company’s bathtub cleaner and dish soap to liquid laundry detergent.
“We think biobased certification has the huge potential to break through what’s become a clutter of green seals and certifications that just end up confusing consumers,” said Chris Miller, the company’s director of corporate consciousness. “The label cuts to heart of the matter with a single glance that tells shoppers this is a product made from renewable materials that can be produced sustainably. It simplifies the often bewildering marketplace for so-called eco-friendly consumer products in the same way the USDA Organic seal has brought clarity to our food purchases.”
“We are very pleased to celebrate the USDA Certified Biobased Product Label anniversary with Seventh Generation,” said Kate Lewis, USDA BioPreferred Program deputy manager. “Biobased products help meet consumer demand to supplement or replace a wide variety of petroleum-based products. The companies we work with, who apply for the USDA Certified Biobased Product Label, understand the value of the BioPreferred program in promoting their biobased products as well as helping create jobs in rural communities by adding value to agricultural commodities.”