According to P&G, Tide Dry Cleaners is an innovative expansion to the iconic Tide brand, leveraging the brand’s 65-year heritage in cleaning to delight consumers with a greater level of service and performance in dry cleaning. Tide Dry Cleaners currently operates in eight retail locations in Kansas, Ohio, Nevada, and Arizona, with many additional outlets currently under development across the US through a network of individual franchisees and entrepreneurs. It is being led by Agile Pursuits Franchising Inc. (APFI), a wholly-owned subsidiary of P&G.
“We are both honored and humbled to be awarded a 2012 Gold Edison Award,” said Jeffrey Wampler, CEO, Agile Pursuits Franchising, Inc. (APFI). “We feel very strongly about this business and the impact we can deliver for our customers, and are thrilled to see such positive recognition from The Edison Awards staff, its highly-distinguished and experienced panel of judges, and the broader innovation community.”