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Lindal Powder Valve Aerosol TechnologyDrives Success of Dry Shampoos

Published June 4, 2012
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Lindal’s powder valve.
• Dry shampoos are bigger than ever, and moving up-market, buoyed by innovative packaging solutions—and the needs of today’s non-stop, on-the-go consumers. The Lindal Group’s advanced powder valve technology is helping dry shampoo brands supercharge a market category that is fast becoming the darling of time-starved consumers, according to the company.

According to Philip Brand, global marketing director for Lindal Group, “Lindal has mastered the ability to dispense solids via aerosol, with our powder valves, and that has helped a variety of brands— from the hugely popular Psssssst, which has expanded its offerings, to the relative newcomer TreSemme, with its Fresh Start—become hair care industry supernovas,” Brand said. “We see continued category growth in Europe, and new levels of consumer acceptance in the US and Pacific Rim. In time, we expect interest in the BRIC countries as well.”

In other news, Lindal recently sold its Russia-based Linar GmbH to the Massilly Group.

More info: www.lindalgroup.com

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