This winning eye color got revamped inside and out.
• With more than 68 shades and five finishes to choose from—including a variety of brights, trendy pastels and every neutral under the sun—Urban Decay eyeshadows ($18 each) now feature an even softer texture, richer color, more uniform pigment distribution and longer-lasting, more crease-free wear, according to the company. The secret is its Pigment Infusion System. A vehicle for color, it’s what holds tightly onto pigment and gives the formula its glide and insane color payout, said the company. A two-part platform system in the packaging allows the user to pop the shadow out of its shell and insert it into the brand’s Build Your Own Palette.