According to company founder Steven Nussbaum—an industry veteran whose resume includes director of marketing at O. Berk—Marketing-in-Transition is unique because it can "provide the total plan after a careful analysis of the client’s business, then the client chooses the mix and the order of priorities that would make the most impact fast and most economically.”
Traditional marketing includes corporate branding, market planning and analysis, market research, product introductions, sales literature, catalogs, sales promotion, trade show exhibits, lead generation, direct mail, telemarketing, advertising and publicity. Digital marketing includes website analysis and development, optimization and keyword programs, email marketing, online alliances, LinkedIn.com, Salesforce.com, and other social media sites.
But according to Nussbaum, not every business needs every marketing application and not every business needs Facebook or MySpace. But what every business does need a mix of both the traditional and the digital marketing tools to stay current and relevant in todays fast pace environment.
“Every business does need to differentiate itself from competition and from the ‘noise’ in the marketplace,” he said.
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