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Axe has rolled out its new mobile game, Axem

June 29, 2012


• Axe has rolled out its new mobile game, Axeman, and social hub called Planet Axe.

Axeman is a personalized new gaming experience that lets users play to their own music while earning points to redeem more than $1 million in real rewards on Planet Axe (theaxeeffect.com/planetaxe). Axe Points earned through gameplay can be redeemed on Planet Axe for gear from partners like MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent and Klondike. Fans can also trade in points to compete in tournaments against other players. Axeman is available now for iPhone, iPod, and Android smartphones.

At Planet Axe, friends can compete for Axe Points by playing the same song in their libraries. Challenges, tournaments and leader boards are also controlled from the hub, creating a unique overarching experience that transcends traditional platform play.

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