Khroma Beauty is said to offer luxury products at affordable pricing with how-to insider and behind-the-scenes tips provided by the Kardashians and their makeup artists via Twitter and YouTube. The focus is giving customers the tools to attain flawless looks at home with high quality formulas at affordable prices.
Boldface, founded by industry veterans Nicole Ostoya and Robin Coe-Hutshing, says retailer commitments have been quite robust for the brand, which offers the unique opportunity for the iconic beauties to connect with their enormous audience of followers.
Ostoya and Coe-Hutshing co-founded the design and development firm Gold Grenade in 2010, which focuses on product development and design that has launched two new brands, The New Black and Kissing Elixirs, which are sold in Sephora, Nordstrom, Whole Foods, Henri Bendel, Beauty.com, Mecca Cosmetica AU, Beautyhabit, Shoppers Drug, Murale, and other stores worldwide.
Ostoya spent 18 years with Nordstrom, and during her tenure there, she rose through the ranks to become West Coast merchandise manager for the fragrance category, operating it as a profitable business for Nordstrom. She was then recruited by LVMH to open new channels of distribution for Benefit Cosmetics. There she oversaw the company’s significant Sephora business, launched on QVC as well as strategized operational structure to the Benefit Beauty Boutiques and opened them in other cities.
Coe-Hutshing, founder and former owner of trendsetting Studio at Fred Segal, has consulted with and advised hundreds of nascent brands, including Victoria’s Secret, Stila, Origins, Bath and Body Works, Estée Lauder and others. Robin has developed a number of successful brands including Memoire Liquide, Burn Candles, Nudite Intense, Soft Corp and others. Her work in the beauty industry is recognized and respected having been awarded the prestigious CEW Achiever Award for excellence in her field and the Beauty Inc. award for fragrance development and launch.