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Lindal Powers Body Spray Collection

June 29, 2012

• When the Lindal Group’s advanced aerosol dispensing technology was selected by The Birkholz Group for its line of women’s body sprays, it underscored the appeal of high quality, innovative premium packaging—as well as the remarkable potential of the personal care product market in the Middle East, according to Lindal.

The company’s operating unit, BB by Berlin GmbH, sells its products in the Middle East, especially Iraq. The four-SKU line of perfumed women’s body sprays utilizes Lindal Group’s Carla actuator, which is said to be ideal for this type of formulation.

According to Philip Brand, global marketing director for Lindal Group, today’s Middle Eastern personal care product market has changed, and is poised for enormous growth, as consumer spending patterns evolve and retail distribution channels expand.

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