Breaking News

Nexxus Salon Hair Care has inked a multi-year partnership with the Tony Awards as its official

June 29, 2012


•Nexxus Salon Hair Care has inked a multi-year partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.

“The Tony Awards is a great opportunity to capture the essence of what Nexxus stands for—remarkable performance and captivating results—in a way that consumers can experience,” said David Rubin, Unilever marketing director, hair, US. “It allows us to bring the beauty and fashion of the Tony Awards to women in a way that’s never been done before.”

In its new role with the award program, Nexxus gave fans unprecedented red carpet and behind-the-scenes beauty and fashion access throughout the Awards.

During the 66th Annual Tony Awards this year, the Unilever brand shared exclusive behind-the-scenes content via the brand’s Facebook and Twitter accounts. In addition, Nexxus sponsored the live simulcast of the Tony Awards in New York City’s Times Square during the Awards ceremony, which was held June 10.

“The Tony Awards embody the spirit of the Nexxus brand by recognizing actors, directors, productions, scores, and scenic and costume designers who deliver remarkable performances, every night on the Broadway stage. Similarly, Nexxus delivers captivating results with remarkable performance for women and their hair care. With Nexxus as our first-ever Official Beauty Partner, we are able to put a spotlight on the celebrity glamour and style of the Tony Awards,” said Heather Hitchens, executive director of the American Theatre Wing and Charlotte St. Martin, executive director of The Broadway League.

More info: www.facebook.com/Nexxus
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.