Breaking News

Pine-Sol Multi-Surface Cleaners is teaming up with recognized recording artist, actress and for

June 29, 2012


•Pine-Sol Multi-Surface Cleaners is teaming up with recognized recording artist, actress and former Miss Universe Denise Quinones on a contest in which fans of the brand will have a chance to get their personal story turned into an original song. People can share their stories of change, hope and perseverance for an opportunity to win and share their stories with audiences worldwide.

Contestants can upload their stories on www.uncantoalcambio.com for a chance to have a song composed about a distinctive life moment. The stories will be limited to 280 written words or 90 seconds of video and each entry must fit into one of three Pine-Sol scent-identified categories—Original for Familiar, Lavender Clean for Personal and Lemon Fresh for Professional.

Three finalists will be selected and their stories will be turned into videos and posted online. From Aug. 1 to 23, consumers can support their favorite story by liking and sharing the videos.

The winner will be announced in September and have her story converted into an original song written and performed by Quinones during Fiestas Patrias in Los Angeles on Sept. 16. The winner will also receive an all-expenses paid trip to Los Angeles to attend the live performance as well a $10,000 cash prize.

“I feel extremely honored to have been given the opportunity to be part of the Pine-Sol ‘Un Canto Al Cambio’ program because it recognizes important people and events in the lives of Latinos, and showcases their personal stories of change,” said Quinones. “I’m also looking forward to working closely with the winner and composing a song about a special moment in her life that can help inspire not only the Latino community, but also friends and loved ones around the world.”
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?