Pine-Sol Multi-Surface Cleaners is teaming up with recognized recording artist, actress and for
Published June 29, 2012
•Pine-Sol Multi-Surface Cleaners is teaming up with recognized recording artist, actress and former Miss Universe Denise Quinones on a contest in which fans of the brand will have a chance to get their personal story turned into an original song. People can share their stories of change, hope and perseverance for an opportunity to win and share their stories with audiences worldwide.
Contestants can upload their stories on www.uncantoalcambio.com for a chance to have a song composed about a distinctive life moment. The stories will be limited to 280 written words or 90 seconds of video and each entry must fit into one of three Pine-Sol scent-identified categories—Original for Familiar, Lavender Clean for Personal and Lemon Fresh for Professional.
Three finalists will be selected and their stories will be turned into videos and posted online. From Aug. 1 to 23, consumers can support their favorite story by liking and sharing the videos.
The winner will be announced in September and have her story converted into an original song written and performed by Quinones during Fiestas Patrias in Los Angeles on Sept. 16. The winner will also receive an all-expenses paid trip to Los Angeles to attend the live performance as well a $10,000 cash prize.
“I feel extremely honored to have been given the opportunity to be part of the Pine-Sol ‘Un Canto Al Cambio’ program because it recognizes important people and events in the lives of Latinos, and showcases their personal stories of change,” said Quinones. “I’m also looking forward to working closely with the winner and composing a song about a special moment in her life that can help inspire not only the Latino community, but also friends and loved ones around the world.”
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