Breaking News

Sunny Days Ahead for DVF

June 29, 2012



Sunny Diane is new for summer.
• The latest addition to Diane von Furstenberg’s fragrance collection is Sunny Diane ($55), a fresh, effervescent take on the famous fashion designer’s signature fragrance. The scent is a playful mélange of mandarin, frangipani and driftwood. Sparkling top notes give way to the citrus accords of mandarin and the elegant aroma of sun-drenched frangipani blossoms accented with a faint hint of violet. The dry down of driftwood mingles with a splash of musk for a subtle, yet compelling femininity.

The fragrance debuted at Sephora on July 1 and will be on sale in Bloomingdales on Aug. 1.

More info: www.dvf.com


blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.