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Sun Products Corp is rolling out a new campa



Published August 1, 2012
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• Sun Products Corp is rolling out a new campaign called Snugs Across America, which is designed to “encourage people to surround themselves with softness and share a snug, a combination of a snuggle and a hug.” In exchange for snugs shared on Snuggle’s Facebook page, the brand will donate as many as 10,000 stuffed Snuggle Bears to children in need by partnering with like-minded organizations, such as Hugs Across America.

“At Snuggle, we believe in making the world a softer place and cherishing the snuggly moments we share together,” said Bibie Wu, marketing director for Snuggle. “We’re proud to be launching Snugs Across America and to partner with great organizations to help us bring a touch of snuggly softness and love to children in need.”

As part of Snuggle’s commitment to inspire consumers to create more snuggle-up moments, Snuggle has pledged to donate up to 10,000 15-inch Snuggle Bears to children in need, with a minimum donation of 5,000 bears, by Dec. 31, 2012 to Hugs Across America, Toys for Tots and My Stuff Bags.

For every 10 snug photos uploaded and shared on Facebook through Nov. 1, 2012, Snuggle will donate one Snuggle Bear to a child in need.

According to Susan Lucarelli, founder and executive director of Hugs Across America, “Our mission of bringing comfort to children in need through the hugs of teddy bears has made a significant difference for those facing life’s challenges. That’s why we are proud to partner with other organizations to further extend our work.”


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