Breaking News

Sun Products Corp is rolling out a new campa

August 1, 2012


• Sun Products Corp is rolling out a new campaign called Snugs Across America, which is designed to “encourage people to surround themselves with softness and share a snug, a combination of a snuggle and a hug.” In exchange for snugs shared on Snuggle’s Facebook page, the brand will donate as many as 10,000 stuffed Snuggle Bears to children in need by partnering with like-minded organizations, such as Hugs Across America.

“At Snuggle, we believe in making the world a softer place and cherishing the snuggly moments we share together,” said Bibie Wu, marketing director for Snuggle. “We’re proud to be launching Snugs Across America and to partner with great organizations to help us bring a touch of snuggly softness and love to children in need.”

As part of Snuggle’s commitment to inspire consumers to create more snuggle-up moments, Snuggle has pledged to donate up to 10,000 15-inch Snuggle Bears to children in need, with a minimum donation of 5,000 bears, by Dec. 31, 2012 to Hugs Across America, Toys for Tots and My Stuff Bags.

For every 10 snug photos uploaded and shared on Facebook through Nov. 1, 2012, Snuggle will donate one Snuggle Bear to a child in need.

According to Susan Lucarelli, founder and executive director of Hugs Across America, “Our mission of bringing comfort to children in need through the hugs of teddy bears has made a significant difference for those facing life’s challenges. That’s why we are proud to partner with other organizations to further extend our work.”
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.