Breaking News

Actress and singer Katharine McPhee helps unveil Tide&

August 1, 2012


Actress and singer Katharine McPhee helps unveil Tide’s special American flag at an event in New York City.

• Having asked Americans to share what the red, white and blue mean to them on Facebook and Twitter, Tide was able to print an “overwhelming” number of stories on swatches of fabric and sew them together to create a the larger-than-life artistic rendition of the American Flag. Each swatch was washed in Tide prior to being sewn together.

Tide enlisted the help of actress and singer Katharine McPhee to unveil the 117 feet by 52 feet flag—created to honor Team USA—in New York City’s Bryant Park.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?