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Actress and singer Katharine McPhee helps unveil Tide&



Published August 1, 2012
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Actress and singer Katharine McPhee helps unveil Tide’s special American flag at an event in New York City.

• Having asked Americans to share what the red, white and blue mean to them on Facebook and Twitter, Tide was able to print an “overwhelming” number of stories on swatches of fabric and sew them together to create a the larger-than-life artistic rendition of the American Flag. Each swatch was washed in Tide prior to being sewn together.

Tide enlisted the help of actress and singer Katharine McPhee to unveil the 117 feet by 52 feet flag—created to honor Team USA—in New York City’s Bryant Park.


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