Axe has a role in “Ted,” the new movie out from Universal Pictures.
• Axe Hair has teamed up with Universal Pictures’ “Ted” to create a one-of-a-kind partnership that speaks to the irreverent nature and humor of both the film and the hair care brand. Complete with branded digital content and television commercials starring the film’s title character, Ted, and directed by Ted and Family Guy mastermind Seth MacFarlane, the partnership takes a comedic look at the interactions between guys and girls.
Much like Ted’s character in the film, the Axe Hair content shows that Ted is able to get away with anything due to his soft “Teddy Bear Hair” and unmatchable confidence. In the commercials, Ted boldly puts the moves on his dinner date and shares the secret to his confidence, Axe Hair styling product, with a nearby couple at the restaurant.
In the flick’s bathtub scene, Ted uses Axe Anti-Dandruff 2 in 1 Shampoo + Conditioner to achieve soft, touchable “Teddy Bear Hair” before a big night out.