Breaking News

Axe has a role in “Ted,” the new movie out

August 1, 2012


Axe has a role in “Ted,” the new movie out from Universal Pictures.

• Axe Hair has teamed up with Universal Pictures’ “Ted” to create a one-of-a-kind partnership that speaks to the irreverent nature and humor of both the film and the hair care brand. Complete with branded digital content and television commercials starring the film’s title character, Ted, and directed by Ted and Family Guy mastermind Seth MacFarlane, the partnership takes a comedic look at the interactions between guys and girls.

Much like Ted’s character in the film, the Axe Hair content shows that Ted is able to get away with anything due to his soft “Teddy Bear Hair” and unmatchable confidence. In the commercials, Ted boldly puts the moves on his dinner date and shares the secret to his confidence, Axe Hair styling product, with a nearby couple at the restaurant.

In the flick’s bathtub scene, Ted uses Axe Anti-Dandruff 2 in 1 Shampoo + Conditioner to achieve soft, touchable “Teddy Bear Hair” before a big night out.
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.