Breaking News

Axe has a role in “Ted,” the new movie out

August 1, 2012


Axe has a role in “Ted,” the new movie out from Universal Pictures.

• Axe Hair has teamed up with Universal Pictures’ “Ted” to create a one-of-a-kind partnership that speaks to the irreverent nature and humor of both the film and the hair care brand. Complete with branded digital content and television commercials starring the film’s title character, Ted, and directed by Ted and Family Guy mastermind Seth MacFarlane, the partnership takes a comedic look at the interactions between guys and girls.

Much like Ted’s character in the film, the Axe Hair content shows that Ted is able to get away with anything due to his soft “Teddy Bear Hair” and unmatchable confidence. In the commercials, Ted boldly puts the moves on his dinner date and shares the secret to his confidence, Axe Hair styling product, with a nearby couple at the restaurant.

In the flick’s bathtub scene, Ted uses Axe Anti-Dandruff 2 in 1 Shampoo + Conditioner to achieve soft, touchable “Teddy Bear Hair” before a big night out.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and