Brynwood Partners VII's portfolio company, High Ridge Brands Co., has signed a definitive agreement to acquire the rights to the White Rain personal care brand from Sun Products. Additionally, as part of the transaction, High Ridge Brands is acquiring the Adorn, The Dry Look, Mink and Toni brands.
Terms and conditions of the transaction, which is scheduled to close on July 2, will not be disclosed.
White Rain, an iconic brand with a long history with US consumers, was first introduced by Gillette in 1952. The brand was originally advertised with the tagline, "your lovely hair is the essence of romance, so keep it sunshine bright with White Rain."