Breaking News

L’Oréal Patents Removable Waterproof Mascara

August 1, 2012


• US Patent No. 8,211,415 B2; L’Oréal, Paris has patented a mascara with an aqueous continuous phase. The formula also comprises at least one aqueous dispersion of particles of a polymer obtained by polymerization or copolymerization of monomers selected from the group consisting of styrene, vinyl acetate, urethanes, acrylic acid, methacrylic acid, and crotonic acid; at least one acrylamide/sodium 2-methyl-2-[(1-oxo-2-propenyl)amino]-1-propanesulfonate copolymer polyelectrolyte, which is different from the polymer in aqueous dispersion; at least one surfactant with an HLB of greater than or equal to 6.

According to L’Oréal researchers, the mascara forms a film when applied and may be totally removed by mechanical rupture of the film.
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.