Breaking News

L’Oréal Patents Removable Waterproof Mascara

August 1, 2012


• US Patent No. 8,211,415 B2; L’Oréal, Paris has patented a mascara with an aqueous continuous phase. The formula also comprises at least one aqueous dispersion of particles of a polymer obtained by polymerization or copolymerization of monomers selected from the group consisting of styrene, vinyl acetate, urethanes, acrylic acid, methacrylic acid, and crotonic acid; at least one acrylamide/sodium 2-methyl-2-[(1-oxo-2-propenyl)amino]-1-propanesulfonate copolymer polyelectrolyte, which is different from the polymer in aqueous dispersion; at least one surfactant with an HLB of greater than or equal to 6.

According to L’Oréal researchers, the mascara forms a film when applied and may be totally removed by mechanical rupture of the film.
blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.