Breaking News

More than Half of US Shoppers Buy Beauty Online

August 1, 2012

Online sales of beauty and personal care products are in the region of $3 billion, which represents about 5% penetration of the category, according to a new study from A.T. Kearney. The report examines the shopping behaviors of consumers and the implications for retailers and beauty brands.
A.T. Kearney partner and study leader Hana Ben-Shabat said, “The world of e-commerce has been, for quite some time, ‘The Beast’ that beauty retailers and brands were trying to avoid. We are at the point where we have to ‘beat the beast.’ There is simply too much at stake if businesses do not address this opportunity.”

Both beauty brands and retailers must embrace multi-channel marketing to meet customers where they are. Brands have an opportunity to extend their roles as category captains on retailer websites to maintain control over brand image and integrity.

The study, based on survey responses from 1,381 participants across the US and Canada, found that 62% shop online regularly, and of these, 60% purchase beauty and personal care products online. Among the most frequently purchased categories by online shoppers are skin care, personal care and hair care.

Amazon and Sephora seem to dominate the online beauty and personal care market, with 46% of respondents listing these sites as their favorite online destinations.

More info:
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.