São Paulo Hosts Sustainable Cosmetics Summit
• BRAZIL: Organic Monitor is taking its Sustainable Cosmetics Summit to Latin America. Taking place in São Paulo, Sept. 24-26, the summit tackles major business and technical issues associated with green cosmetics and sustainability. Focal themes of the inaugural Latin American edition are biodiversity and ethical sourcing, sustainable ingredients and marketing best practices.
The opening speaker will discuss the implications of Rio +20 on sustainable agriculture and ingredient sourcing. Daniel Sabará from Beraca will present a case study on how sustainable sourcing can create positive social impacts while another speaker will discuss the challenges of developing actives from rare plant species while sharing benefits with indigenous communities.
The growing use of sustainable ingredients is also a major theme. In an interactive workshop, Judi Beerling of Organic Monitor will examine the technical and formulation issues associated with using a palette of green ingredients. Agropalma will discuss the growing use of sustainable oils in cosmetic applications.
The difficulties in marketing green cosmetics are discussed in the marketing best practices session. Ulrike Weber from Weleda will highlight the pitfalls and challenges of marketing pure natural cosmetics in Latin American countries. Surya Brasil, one of the few regional companies with certified products, highlights the potential of organic cosmetics. An international retailer gives its perspectives on sustainability and retailing such products. Liliana George from Estée Lauder Companies will show how brands like Aveda can ingrain sustainability into their corporate DNA.
In addition, Natura Brasil and GrupoBoticario will share their experiences in meeting the ecological and social challenges. Liliana George from Estée Lauder Companies will show how brands like Aveda can ingrain sustainability into their corporate DNA.
More info: www.sustainablecosmeticssummit.com
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