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Urban Decay Reverses Course on China



Published July 9, 2012
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A month after announcing its intent to sell products in China, Urban Decay said it will not enter the market there due to issues stemming from the country’s policy on testing cosmetics on animals. According to the company, while several factors were important in reaching this decision, “ultimately we did not feel we could comply with current regulations in China and remain true to our core principles.”

The decision to sell in China was announced in early June, and the cosmetic brand reportedly experienced backlash from loyal fans.

“Following our initial announcement, we realized that we needed to step back, carefully review our original plan, and talk to a number of individuals and organizations that were interested in our decision. We regret that we were unable to respond immediately to many of the questions we received, and appreciate the patience our customers have shown as we worked through this difficult issue,” the company wrote on its Facebook page on July 6.

“Urban Decay as made the right choice, having listened to the overwhelming outcry from its customers and taken the high road to fight animal testing by refusing to market in China” said Kate Willett, director of regulatory toxicology, risk assessment and alternatives at the Humane Society of the United States’. “This decision will give strength to consumers and other companies to fight animal testing of cosmetics worldwide.”


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