Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Analysts Poke Holes in Lafley's Strategy  •  Estee Lauder Taps Eva Mendes  •  Scent Trends for 2016  •  Dollar Derails P&G  •  StriVectin Partners with mySkin Inc.
Print

Tide has enlisted the help of Hollywood&rsqu



Published August 31, 2012
Related Searches: design men name cells
Post a comment

• Tide has enlisted the help of Hollywood’s favorite 90 year-old, Betty White, for a makeover on its Tide plus Bleach Alternative detergent. Now, the product will be known as Tide Vivid White + Bright. The new name is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash, said the company.

Besides answering questions on FaceBook, White will appear in national television and online advertisements, as well as on in-store materials.


blog comments powered by Disqus