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Tide has enlisted the help of Hollywood&rsqu

August 31, 2012


• Tide has enlisted the help of Hollywood’s favorite 90 year-old, Betty White, for a makeover on its Tide plus Bleach Alternative detergent. Now, the product will be known as Tide Vivid White + Bright. The new name is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash, said the company.

Besides answering questions on FaceBook, White will appear in national television and online advertisements, as well as on in-store materials.
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