New online makeover app from Aveda.
• Aveda has unveiled its My Aveda Make-Over iPad application and web-based platform. Available through the iTunes store and at aveda.com, the free app allows guests to virtually change their hair color or style. Users can explore ideas for new looks by choosing from a rainbow of color offerings, created with Aveda Full Spectrum Professional Hair Color, and a library of hairstyles. My Aveda Make-Over also serves colorists and stylists as a consultation tool to help guests envision a new color, cut or style.
The app, which has an Aveda salon locator and can also provide live chats with Aveda experts, seamlessly syncs with the user’s existing Aveda.com account, according to the company, which is part of Estée Lauder.