Breaking News

Wolansky The Yankee Candle Co

August 31, 2012



Wolansky
• The Yankee Candle Company, Inc.:
welcomed Brad Wolansky in the newly-created role of president of direct and chief marketing officer (CMO). His appointment is part of a strategic initiative focused on building the company’s brands, expanding the digital platform and accelerating growth of its direct-to-consumer business.

Wolansky joined Yankee Candle with more than 25 years of experience with marquis brands in digital and direct marketing channels. In his new role, Wolansky is responsible for building the company’s branding efforts across all channels through unique and compelling marketing communications. He will lead the company’s digital branding and e-commerce efforts to drive sales. Wolansky has responsibility for the consumer direct, creative, marketing, public relations and social media teams.

Most recently, Wolansky served as the CEO of The Golf Warehouse, a web based business owned by Redcats. Prior to that, he was the vice president global e-commerce at The Orvis Company where he also held several senior merchandising positions.
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.