Breaking News

Hawaiian Tropic made its first-ever appearance on the runway as the official sun care sponsor

August 31, 2012


• Hawaiian Tropic made its first-ever appearance on the runway as the official sun care sponsor of Mercedes-Benz Fashion Week Swim in Miami. The iconic sun care brand featured its newest product, Hawaiian Tropic Silk Hydration lotion sunscreen, in the Mara Hoffman Swim Resort 2013 runway show and provided fans with exclusive access to behind-the-scenes action on its Facebook page.

The brand created a “skin hydration station” backstage to protect and moisturize models’ skin before they strutted down the runway.

More info: www.facebook.com/HawaiianTropic
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?